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GET READY FOR THE 2023 DRIVE-THRU STUDY

Become a Drive-Thru Study Challenger Brand

Intouch Insight is thrilled to launch the 23rd Annual Drive-Thru Study in partnership with QSR® Magazine. Benchmark your brand against 10 leading fast-food chains to see how you compare.

This opportunity is perfect for growing Quick-Serve Restaurants with 150+ drive-thru locations wanting to better understand their competitive landscape and design business strategies for growth. 

SECURE YOUR SPOT      What the study covers →

2023 Drive-Thru Study Benchmark Package

As featured in:

drive-thru-study-cnn drive-thru-study-reuters drive-thru-study-business-insider drive-thru-study-cnbc drive-thru-study-newsweek
 

What's included in the Benchmark Package?

The industry-recognized Annual Drive-Thru Study, previously operated by SeeLevel HX, now an Intouch Insight brand, examines the drive-thru performance of 10 Quick-Serve Restaurants, across four key categories: Speed of Service, Order Accuracy, Food Quality, and Customer Service.

Sign up for the Benchmark Research Package you'll receive the following:

Your Brand Data

150 Mystery Shops conducted on locations of your choice. Price includes all shopper fees and food reimbursements.

Complete Reporting Package

Access your results alongside the 10 benchmark brands and download the raw data files. 

Out-of-the-box Reporting

Your portal comes loaded with pre-configured dashboards, and a personal advisory call to review the results. 

 

The Complete Study Findings Include:

Previously conducted by SeeLevel HX, now an Intouch Insight brand, the annual study examines drive-thru performance of 10 Quick-Serve Restaurants, across four key categories. Understand the competitive landscape and design business strategies for growth. 

Speed of Service


What's included:

  • By Brand
  • By Wait Time / Service Time / Total Time
  • Accurate vs Inaccurate Orders
  • With / without Suggestive
    Selling

Order Accuracy


What's included:

  • By Brand
  • Friendly / Not Friendly
  • By Menu type
  • Use of Order Confirmation Board

Food Quality


What's included:

  • By Brand
  • By Main Entrée / Side Item / Drink
  • By portion size
  • Temperature

Customer Service


What's included:

  • By Brand
  • By Friendliness
Ten Featured Brands
Drive-thru-study-mcdonalds Drive-thru-study-tacobell Drive-thru-study-chickfila Drive-thru-study-kfc Drive-thru-study-dunkin Drive-thru-study-hardees burgerking Drive-thru-study-carlsjr Drive-thru-study-arbys Drive-thru-study-wendys
 

Highlights from the 2022 Drive-Thru Study

Download the 2022 Drive-Thru Study

Order Accuracy

Consumers ranked order accuracy as the most important factor for a positive drive-thru experience. On average, accurate orders were 49 seconds faster than inaccurate ones. The most common error with orders was the beverage being incorrect - accounting for 34% of the inaccurate orders. 

2022 Drive Thru Study Key Findings

Speed of Service

In 2022 we found that the average total time in a drive-thru was 10 seconds faster than the previous year. When looking only at the time customers spent in the drive-thru, this year had an all-new podium. KFC had the fastest service time overall with Taco Bell and Hardee’s finishing 2nd and 3rd.

2022 Drive Thru Study Key Findings

Friendliness

Despite consumers not ranking friendliness as significant as factors like speed and accuracy, we found that it had a positive impact on both. Orders where the staff was reported to be friendly were 15% more accurate and over 3.5x faster.

2022 Drive Thru Study Key Findings
 

Get your ticket to drive-thru performance!

Book a call with one of our representatives to find out more about benchmarking your brand.