Designing a World-Class CX Approach

Download this free whitepaper and start differentiating your customer experience

Stories from CX leaders like you

First-hand stories from retailers, convenience store & gas chains, restaurants, and more about their approach to customer experience.

What you'll get:

Start taking your customer experience to the next level

A great resource to get you started

This whitepaper will help you understand the ROI of customer experience, and the impact it has on business goals.

A three-pronged approach to CX

Learn about how to approach and define the customer experience management strategy at your organization.

About the authors

Jim Tincher

With a lifelong passion for customer experience, Jim founded Heart of the Customer to help companies of all sizes increase customer engagement. Before launching the company, Jim led customer engagement initiatives at Best Buy and UnitedHealth Group.

Kate Kompelien

Kate is a customer experience leader, focused on coaching and educating across the design process. At Best Buy she pioneered a first-of-its-kind CX Design process (insights, mapping, behavioral research, design, and measurement), which has been proven to drive significant revenue growth. She understands the importance for companies to differentiate in this highly competitive environment.