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Designing a World-Class CX Approach:

Creating Your Customer Experience Approach for Maximum Impact


In partnership with
Heart of the Customer logo
Designing a World Class CX Approach whitepaper cover

Download this whitepaper to learn about: 

  • The ROI of customer experience
  • Three-pronged approach to defining and improving CX
  • Creating a CX strategy at your organization
  • Adopting a customer-focused approach
  • Much more!

Download the free PDF

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About the authors


Jim Tincher

With a lifelong passion for customer experience, Jim founded Heart of the Customer to help companies of all sizes increase customer engagement. Before launching the company, Jim led customer engagement initiatives at Best Buy and UnitedHealth Group.

Kate Kompelein

Kate Kompelien

Kate is a customer experience leader, focused on coaching and educating across the design process. At Best Buy she pioneered a first-of-its-kind CX Design process (insights, mapping, behavioral research, design, and measurement), which has been proven to drive significant revenue growth. She understands the importance for companies to differentiate in this highly competitive environment.